Robert Schäfer - International Communications

Frequently Asked Questions

Why International Communications?

What is your definition of International Communications?

Do you also offer advertising and sales promotion services?

How do you handle communication projects in a foreign country?

There are several PR and communications agencies working for us in a number of countries. How would you envision your working together with them?

Where can I find detailed information on how you can help me achieve my communication goals?

 

 

Why International Communications?

Taking into account the shift from persuasive to dialogue-oriented, informative communication, there is an increasing need for professional communications for companies and organisations that want to be heard and seen across country borders. We live in a high-speed information age where information about you, your company or organisation travels around the globe much faster than you can ever move. If you want to ensure consistency of your key messages and stay on top of how your company or organisation is perceived and spoken about in other countries, Robert Schäfer – International Communications would be happy to assist you.

What is your definition of International Communications?

The term International Communications as used on this website encompasses all professional efforts to help you achieve your international communication goals.

Do you also offer advertising and sales promotion services?

While we are happy to work together with advertising or sales promotion professionals, Robert Schäfer – International Communications only offers the services as outlined under Service.

How do you handle communication projects in a foreign country?

Robert Schäfer – International Communications works closely with experienced communication experts in many countries. Depending on the country, these professionals are involved in all project stages including research, situation analysis, strategy, implementation, and evaluation. Thus, central coordination can be ensured for all countries involved. Should you already work with PR or communications agencies in several countries please read the answer to the following question.

There are several PR and communications agencies working for us in a number of countries. How would you envision your working together with them?

Robert Schäfer – International Communications has many years of experience of successfully working together with PR and communications agencies in several countries on behalf of international clients. As experience has shown, the agency that represents your company or organisation in one country may not belong to the same communications network as the agency that works for you in another country. Quite often, even agencies belonging to one and the same network also compete with each other for budgets. Therefore, the information flow between agencies across borders is sometimes hampered. This is why it is important to set up a professional international coordination that is independent of agency competition. By the way, if you consider hiring a PR or communications agency: There are some tips and tricks that can help you find the one that is right for you.

Where can I find detailed information on how you can help me achieve my communication goals?

For further details please visit the Service section of this website. If this information is not detailed enough to answer your question, please do not hesitate to send an e-mail enquiry to .