Frequently Asked Questions
Why International Communications?
Taking into account the shift from persuasive to
dialogue-oriented, informative communication, there is an increasing
need for professional communications for companies and organisations
that want to be heard and seen across country borders. We live
in a high-speed information age where information about you, your
company or organisation travels around the globe much faster than
you can ever move. If you want to ensure consistency of your key
messages and stay on top of how your company or organisation is
perceived and spoken about in other countries, Robert Schäfer
– International Communications would be happy to assist
you.
What is your definition of International Communications?
The term International Communications as used on
this website encompasses all professional efforts to help you
achieve your international communication goals.
Do you also offer advertising and sales promotion
services?
While we are happy to work together with advertising
or sales promotion professionals, Robert Schäfer –
International Communications only offers the services as outlined
under Service.
How do you handle communication projects in a foreign
country?
Robert Schäfer – International Communications
works closely with experienced communication experts in many countries.
Depending on the country, these professionals are involved in
all project stages including research, situation analysis, strategy,
implementation, and evaluation. Thus, central coordination can
be ensured for all countries involved. Should you already work
with PR or communications agencies in several countries please
read the answer to the following question.
There are several PR and communications agencies
working for us in a number of countries. How would you envision
your working together with them?
Robert Schäfer – International Communications
has many years of experience of successfully working together
with PR and communications agencies in several countries on behalf
of international clients. As experience has shown, the agency
that represents your company or organisation in one country may
not belong to the same communications network as the agency that
works for you in another country. Quite often, even agencies belonging
to one and the same network also compete with each other for budgets.
Therefore, the information flow between agencies across borders
is sometimes hampered. This is why it is important to set up a
professional international coordination that is independent of
agency competition. By the way, if you consider hiring a PR or
communications agency: There are some tips and tricks that can
help you find the one that is right for you.
Where can I find detailed information on how you
can help me achieve my communication goals?
For further details please visit the Service
section of this website. If this information is not detailed enough
to answer your question, please do not hesitate to send an e-mail
enquiry to
.