What Robert Schäfer can do for you

Robert Schäfer has been providing communications consultancy and services for clients from the profit and not-for-profit sectors at both domestic and international levels for many years. He combines competence, experience, and reliability with a commitment to the highest ethical standards.

An independent communications consultant, he has good contacts with professional people from around the world who have complementary skills. He can put together a team, if required, to address your needs and complete your communication projects across borders and time zones. Your projects will be handled with the full attention and commitment they demand. For the duration of our agreement, you will receive regular and detailed activity reports that will allow you to assess the quality of the work and the progress of your communication projects.

Areas of Expertise

• Research – Analysis

  A quick and thorough research is the basis for a qualified situation analysis which is the basis for a professional communications strategy which is the basis for ... your success.

• Strategy – Implementation

  While a good communications strategy provides guidance and direction, it is the professional implementation of appropriate action steps that lead to measurable results.

• Internal and External Communications

  Why external communications cannot do without internal communications? Because a sustained positive image always originates at home.

• Intercultural Communications

  You have to know about cultural gaps if you want to bridge them.

• Key Messages

  If you struggle with your message, why don't you take a fresh look at it from an outside point of view?

• Media Training

  A TV interview can be a great opportunity to show it – or blow it. Simulated interviews with experienced media professionals can help fine-tune communication skills and prepare you for potential issues and difficult questions.

• Media Relations – Campaigns

  Exclusive interviews, press releases, media tours and briefings, international campaigns, etc. – there are many ways to get your message out but not all of them may be good for you.

• Media Monitoring – Evaluation

  Collecting and analysing press clippings are not the only cost-effective ways to measure and evaluate the impact of your communication programmes.

• Publications – Testimonials – B-rolls

  Brochures, newsletters, educational videos, websites, Public Service Announcements, testimonials, video news releases, etc. – your target groups will appreciate your using more than just one communication vehicle.

• Issues Management – Crisis PR

  Scenarios completed – media information prepared – management trained – crisis committee on top of everything? No need then to be concerned about issues or crises.

• Congress PR

  Slide presentations, CD-ROMs, audiovisuals, posters, booklets, etc.: Take advantage of the opportunity to convince your expert community through professional communications.

• Discussion Meetings

  Moderated discussions can help both supporters and opponents reach a conclusion that is not only acceptable but also forward-looking.

• Seminars – Workshops – Events

  Opinion leaders and multipliers are aware of their influence. They don't want to be persuaded – they want to find out for themselves.

• Strategic Counsel

  Professional strategic counsel begins with asking the right questions.

• Surveys

  A good survey not only describes a situation but also shows ways to improve it.